Having a look at a few of the recent changes and developments in television and digital content.
Recently, with the rise of digital content, the way in which people consume content has shifted significantly. For many years, traditional television was the main source of family entertainment for the majority of people. Nevertheless, after the advancement of internet streaming services, many audiences are averting from arranged tv, particularly among younger individuals. Rather, international media content analysis shows that more people are purchasing memberships to streaming services, which strongly affirms the shift in audience consumption habits. These options are popular for enabling people to see the shows and films they want, any time they feel like it. Those involved in the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would recognise the popularity of streaming platforms as a popular media here consumption habit among viewers today. These changes show the move towards user-controlled viewing preferences in the industry.
With consistent shifts and developments in the digital landscape, what are the current trends in media? Well, along with the increase of internet streaming platforms and short form media content, the method by which individuals are getting their updates is also changing. Individuals are increasingly turning towards internet news sources, rather than viewing television, to learn about the latest worldly affairs. However, concurrently, due to a consistent flow of information, individuals are becoming overwhelmed by huge amounts of content. In reaction to this, news agencies are re-engaging audiences by making short form content that is more clear and much easier to observe. Nowadays it is common to see news channels that have large followings on social media channels. This pattern can be validated by the CEO of the fund that owns Euronews, for instance. Using this approach has been important for providing individuals with dependable and authenticated news sources, in a format they can readily follow.
In the current digital age, mobile phones have become one of the most commonplace instruments that people are using to watch videos and gain access to media. Nowadays, many social media channels are providing endless feeds of brief, successive videos, that are growing in appeal among smart device users. In fact, statistics reveal that that worldwide, mobile content consumption is on the rise, showing that short form media is one of the fastest growing media trends right now. These platforms permit users to see a variety of personalised videos and react quickly, making these videos far more engaging and addictive than conventional content. Short form videos are also being used more often for news and educational purposes, not just for home entertainment. Consequently, this pattern is changing the way individuals are actively looking for and expecting to get knowledge, in a much faster, much shorter and more visual format.